The Original VICE campaign’s animation graphic package is a fusion of Miami’s bold attitude and timeless luxury. It deconstructs Art Deco shapes, reimagining the city’s iconic architecture into dynamic motion design. Gradients, inspired by Miami’s signature hues, flow seamlessly to evoke nostalgia and sophistication. The animation embraces a slow, deliberate pace allowing every transition to breathe, immersing viewers in the richness of fashion, the allure of the past, and the raw edge of VICE.
ARENA SCREENS
PLAYER HEADSHOTS
GENERIC LEDs
FAN PROMPT - MAKE SOME NOISE
FAN PROMPT - GAME TIME
FAN PROMPT - GET LOUD
FAN PROMPT - LET'S GO HEAT